Web & Digital Marketing Design — Nook Needs
Project Type: Website & Digital Marketing Design
Role: Marketing Designer
Overview
Nook Needs was a direct to consumer e-commerce business I founded, selling curated home and lifestyle products online. I was responsible for all of the design, building the website from scratch and creating the digital marketing assets that drove traffic and kept customers coming back. The goal was to make something that felt trustworthy and easy to navigate while supporting the marketing side of the business at the same time.
Responsibilities
- Designed website layouts and digital marketing visuals supporting brand visibility and customer engagement across screen-based touchpoints.
- Applied typography, spacing, and layout hierarchy to improve clarity, usability, and visual flow.
- Built cohesive digital visual systems aligned with established brand identity and marketing objectives.
- Delivered optimized assets for web publishing and digital deployment across multiple formats.
- Maintained organized design files enabling efficient updates and scalable content workflows.
- Collaborated with team members to support ongoing digital marketing initiatives.
Deliverables
- Website layouts
- Digital marketing visuals
- Multi-format screen-based assets
Tools
Adobe Photoshop, Canva, WordPress
Outcome
The site grew to 500+ monthly visits and brought in $3,000 in monthly revenue. Email campaigns drove a 20% increase in customer retention and the visual system held up across every digital touchpoint as the business grew.