Web & Digital Marketing Design — Nook Needs
Project Type: Website & Digital Marketing Design
Role: Marketing Designer
Overview
Nook Needs was a direct to consumer e-commerce business I founded, selling curated home and lifestyle products online. I led all design efforts, building the website from scratch and creating digital marketing assets that drove traffic and customer retention. The goal was to create a trustworthy, easy-to-navigate experience while supporting ongoing marketing initiatives.
Responsibilities
- Designed website layouts and digital marketing visuals supporting brand visibility and customer engagement across digital touchpoints.
- Applied typography, spacing, and layout hierarchy to improve clarity, usability, and visual flow.
- Built cohesive digital visual systems aligned with established brand identity and marketing objectives.
- Delivered optimized assets for web publishing and digital deployment across multiple formats.
- Maintained organized design files enabling efficient updates and scalable content workflows.
- Collaborated with team members to support ongoing digital marketing initiatives.
Deliverables
- Website layouts
- Digital marketing visuals
- Multi-format digital assets
Tools
Adobe Photoshop, Canva, WordPress
Outcome
The site grew to 500+ monthly visits and generated $3,000 in monthly revenue. Email campaigns increased customer retention by 20%, and the visual system scaled effectively across all digital touchpoints as the business grew.