Thrift Shoppin | Streaming Brand Identity
Role: Freelance Designer
Tools Used: Clip Studio Paint, Vector Assets (Illustrator)
Client: Twitch Streamer (Thrift Shoppin)
Overview
In July 2021, a friend of mine began livestreaming gameplay on Twitch and reached affiliate status with over 50 followers. Once he became eligible to earn revenue, he realized his existing profile picture (an anime character) might violate copyright guidelines. He reached out and asked if I would be willing to create an original profile image so he could build a brand that was both unique and aligned with Twitch’s content standards.
I was excited to help and saw this as a great opportunity to support his creative journey while exploring digital illustration and branding at a small-business scale.
Process
Concept and Illustration
We started with the idea that the username Thrift Shoppin should feel like something you’d find in a secondhand store. The core concept became a price tag, and from there we built a visual identity that felt playful, nostalgic, and fitting for the username.
Throughout the process, I checked in regularly to make sure the artwork stayed aligned with his expectations and personal style. I used Clip Studio Paint to create the profile picture, downloaded the fonts he felt matched his brand personality, and added a shopping cart detail as a nod to the thrifting theme.
Expanding the Brand
After seeing the finished profile picture, he asked if I could create additional graphics to support his growing online presence. This included banners for multiple platforms and screens for his Twitch stream layout.
I created banners for:
• Twitch
• Twitter
• YouTube
Each platform had different size requirements and display rules, so I adapted the designs to ensure consistency while keeping each version optimized for the platform’s layout.
Platform-Specific Adjustments
For Twitch, I intentionally planned around the interface so the video overlay appeared as if it were attached to the price tag—creating a fun, interactive visual moment.
For Twitter, I centered the social icons to improve visibility and adjusted the price tag to hang from the “n,” similar to how a tag attaches to clothing.
For YouTube, the banner needed to scale differently depending on whether it was viewed on desktop, TV, or mobile. I simplified placement and ensured the username stayed visible no matter the device.
Results and Reflection
This project turned into a full mini brand experience. What started as a single profile image grew into a cohesive identity across multiple platforms. It was rewarding to help someone build their online presence in a way that felt personal, creative, and consistent.
It also strengthened my experience working with real client feedback, adapting branding across different platforms, and balancing creativity with technical requirements. Most importantly, it helped a growing streamer step confidently into building his presence with original artwork designed just for him.