SPARK Campaign Design
Project Type: Marketing Campaign & Event Branding
Role: Marketing & Brand Designer
Overview
SPARK is a business development event hosted by Business Development Resources, bringing together 200+ professionals for a full day of programming. The event needed a visual campaign that worked across email, social, and physical materials while staying consistent the whole way through. I handled end to end design across every touchpoint, from the first promotional post to the assets people saw on site.
Responsibilities
- Led end-to-end event design including email layouts, social media graphics, and event marketing visuals supporting campaign promotion and attendee engagement.
- Developed layout-driven designs using strong typography, hierarchy, and spacing to ensure clarity across digital and print formats.
- Adapted creative across multiple channels while maintaining consistent brand execution and visual cohesion.
- Delivered production-ready assets for email distribution, social publishing, and event materials, ensuring technical accuracy and quality standards.
- Collaborated closely with marketing stakeholders to align visuals with campaign messaging, objectives, and timelines.
- Organized design files for efficient updates, reuse, and scalable campaign workflows.
Deliverables
- Email campaign layouts
- Social media graphics
- Event marketing visuals
Tools
Adobe InDesign, Illustrator, Photoshop, BeePro
Outcome
Every asset was delivered on time and ready to go across both digital and print. The campaign held together visually from the first promotional push all the way through the event day, giving SPARK a consistent presence across every channel it touched.