SPARK Campaign Design
Overview
Led visual execution for SPARK, a large-scale marketing event, designing multi-channel digital and print assets supporting email promotion, social engagement, and on-site experiences. Delivered cohesive event branding across all touchpoints under tight production timelines.
Key Contributions
- Led end-to-end event design including email layouts, social media graphics, and event marketing visuals supporting campaign promotion and attendee engagement.
- Developed layout-driven designs using strong typography, hierarchy, and spacing to ensure clarity across digital and print formats.
- Adapted creative across multiple channels while maintaining consistent brand execution and visual cohesion.
- Delivered production-ready assets for email distribution, social publishing, and event materials, ensuring technical accuracy and quality standards.
- Collaborated closely with marketing stakeholders to align visuals with campaign messaging, objectives, and timelines.
- Organized design files for efficient updates, reuse, and scalable campaign workflows.
Deliverables
- Email campaign layouts
- Social media graphics
- Event marketing visuals
Tools
Adobe InDesign, Illustrator, Photoshop, BeePro
Outcome
Delivered cohesive, production-ready assets that reinforced event branding and supported a consistent multi-channel campaign experience across digital and physical touchpoints.