SPARK Campaign Design
Project Type: Marketing Campaign & Event Branding
Role: Marketing & Brand Designer
Overview
SPARK is a business development event hosted by Business Development Resources, bringing together 200+ professionals for a full day of programming. The event needed a visual campaign that worked across email, social, and physical materials while maintaining consistency across all touchpoints. I designed and executed end-to-end assets across all channels, from the first promotional post to the assets used on-site.
Responsibilities
- Designed and executed end-to-end campaign assets including email layouts, social media graphics, and marketing visuals for campaign promotion and attendee engagement.
- Developed layout-driven designs using strong typography, hierarchy, and spacing to ensure clarity across digital and print formats.
- Adapted creative across multiple channels while maintaining consistent brand execution and visual cohesion.
- Delivered production-ready assets for email distribution, social publishing, and event materials, ensuring technical accuracy and quality standards.
- Collaborated closely with marketing stakeholders to align visuals with campaign messaging, objectives, and timelines.
- Organized design files for efficient updates, reuse, and scalable campaign workflows.
Deliverables
- Email campaign layouts
- Social media graphics
- Event marketing visuals
Tools
Adobe InDesign, Illustrator, Photoshop, BeePro
Outcome
All assets were delivered on time and production-ready across both digital and print, supporting marketing efforts for a 200+ attendee event. The campaign remained visually consistent from initial promotion through event day, creating a cohesive presence across every channel.