Marketing Campaign Design — Instagram Launch
Project Type: Social Media Campaign
Role: Marketing Designer
Overview
Business Development Resources needed to build an Instagram presence from scratch, with no existing audience, visual system, or content cadence. I designed launch campaign visuals and developed a repeatable content system to establish a consistent brand presence from day one. The goal was to create a recognizable visual identity and provide the team with a sustainable framework for ongoing content.
Responsibilities
- Designed campaign visuals for Instagram posts and stories supporting brand awareness and campaign messaging.
- Established a repeatable visual system to maintain consistent brand execution across social content.
- Developed layout-driven designs using hierarchy and spacing to improve message clarity.
- Adapted creative across multiple social formats while maintaining visual cohesion.
- Delivered optimized, production-ready graphics for digital publishing.
- Organized design files to support efficient content updates and scalable campaign workflows.
Deliverables
- Instagram feed graphics
- Story layouts
- Launch campaign visual assets
Tools
Adobe Photoshop, Canva
Outcome
The account grew from zero to 300 followers in the first quarter. The repeatable template system ensured consistent visual output across posts without requiring redesign for each asset. Email campaigns running alongside the launch achieved an 85% open rate and a 7% click-through rate, supporting overall campaign engagement.