Marketing Campaign Design — Instagram Launch
Project Type: Social Media Campaign
Role: Marketing Designer
Overview
Business Development Resources needed to build an Instagram presence from scratch. No existing audience, no visual system, no content rhythm. I designed the launch campaign visuals and built a repeatable content system so there was something to work from and the brand looked consistent from day one. The goal was to establish a recognizable look right away and give the team a framework they could actually keep up with.
Responsibilities
- Designed campaign visuals for Instagram posts and stories supporting brand awareness and launch messaging.
- Established a repeatable visual system to maintain consistent brand execution across social content.
- Developed layout-driven designs using clear hierarchy and spacing to improve message clarity.
- Adapted creative across multiple social formats while maintaining visual cohesion.
- Delivered optimized, production-ready graphics for digital publishing.
- Organized design files to support efficient content updates and scalable campaign workflows.
Deliverables
- Instagram feed graphics
- Story layouts
- Launch campaign visual assets
Tools
Adobe Photoshop, Canva
Outcome
The account grew from zero to 300 followers in the first quarter. The repeatable template system meant every post looked like it belonged together without starting from scratch each time. Email campaigns running alongside the launch hit 85% open rates and a 7% click through rate.