Branding & Identity — Nook Needs
Overview
Developed the foundational visual identity for Nook Needs, establishing a scalable brand system supporting consistent execution across digital marketing channels and customer-facing touchpoints.
Key Contributions
- Defined core visual identity elements including typography, color palette, layout direction, and brand standards.
- Built structured brand guidelines to ensure consistent implementation across web, social, and promotional assets.
- Designed branded marketing visuals aligned with established identity standards to support cohesive campaign execution.
- Applied the identity system across digital platforms, ensuring recognizable and unified brand presentation.
- Adapted brand visuals for campaign moments (e.g., Pride Month) while maintaining alignment with overall brand standards.
- Organized brand assets to support efficient reuse and scalable growth.
Deliverables
- Brand identity system
- Typography and color standards
- Branded digital marketing assets
Tools
Adobe Illustrator, Photoshop, Canva
Outcome
Established a structured, scalable brand system that enabled consistent and recognizable visual communication across digital platforms and marketing initiatives.