Elizabeth Tran

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Elizabeth Tran
Graphic Designer
Marketing & Brand Designer
  • City:
    San Diego
  • State:
    California

Brand Touchpoints & Product Marketing Design

Overview

Designed customer-facing product and marketing assets across print and digital touchpoints, supporting clear communication of services and pricing while maintaining consistent brand execution. Delivered production-ready materials used for in-store presentation and customer take-home collateral.

Key Contributions

  • Designed marketing collateral including product assets, pricing booklets, and branded touchpoint materials supporting customer engagement and sales conversations.
  • Translated service offerings into structured, multi-page layouts using strong typography, spacing, and visual hierarchy to improve clarity and usability.
  • Delivered production-ready files for print and digital deployment, ensuring technical accuracy and alignment with established brand standards.
  • Adapted designs across multiple formats while maintaining consistent brand presentation and visual cohesion.
  • Organized design files for efficient updates, reuse, and scalable marketing workflows.

Deliverables

  • Customer pricing booklet
  • Product marketing assets
  • Brand touchpoint materials
  • Multi-format customer-facing layouts

Tools

Adobe InDesign, Illustrator, Photoshop

Outcome

Strengthened brand consistency across customer-facing touchpoints while improving clarity of service offerings through structured layout systems and production-ready marketing assets.

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