Product Marketing Design
Project Type: Product Marketing & Brand Design
Role: Marketing & Brand Designer
Overview
Omega Photo needed branded materials that could actually support customer conversations across multiple product lines. The existing collateral wasn't consistent and didn't clearly communicate what was being offered. So I designed a full set of customer facing marketing assets, from pricing booklets to brand touchpoint materials, that gave the team something reliable to work with.
Responsibilities
- Designed marketing collateral including product assets, pricing booklets, and branded touchpoint materials supporting customer engagement and sales conversations.
- Translated service offerings into structured, multi-page layouts using strong typography, spacing, and visual hierarchy to improve clarity and usability.
- Delivered production-ready files for print and digital deployment, ensuring technical accuracy and alignment with established brand standards.
- Adapted designs across multiple formats while maintaining consistent brand presentation and visual cohesion.
- Organized design files for efficient updates, reuse, and scalable marketing workflows.
Deliverables
- Customer pricing booklet
- Product marketing assets
- Brand touchpoint materials
- Multi-format customer-facing layouts
Tools
Adobe InDesign, Illustrator, Photoshop
Outcome
The team walked away with a cohesive set of customer facing materials that brought consistency across print and digital. The pricing booklets and product collateral gave the retail team clearer tools for customer conversations and made the brand feel a lot more put together across the board.
