Product Marketing Design
Project Type: Product Marketing & Brand Design
Role: Marketing & Brand Designer
Overview
Omega Photo needed branded materials that could support customer conversations across multiple product lines. The existing collateral lacked consistency and did not clearly communicate offerings. I designed a cohesive set of customer-facing marketing assets, from pricing booklets to brand touchpoint materials, providing the team with clear, reliable tools for customer engagement and in-store sales.
Responsibilities
- Designed marketing collateral including product assets, pricing booklets, and branded touchpoint materials for customer engagement and in-store sales.
- Translated service offerings into structured, multi-page layouts using strong typography, spacing, and visual hierarchy to improve clarity, usability, and customer understanding.
- Delivered production-ready files for print and digital deployment, ensuring technical accuracy and alignment with established brand standards.
- Adapted designs across multiple formats while maintaining consistent brand presentation and visual cohesion.
- Organized design files for efficient updates, reuse, and scalable marketing workflows.
Deliverables
- Customer pricing booklet
- Product marketing collateral
- Brand touchpoint materials
- Multi-format customer-facing layouts
Tools
Adobe InDesign, Illustrator, Photoshop
Outcome
Delivered a cohesive set of customer-facing materials that created consistency across print and digital. Pricing booklets and product collateral provided the retail team with clearer tools for customer conversations, improving overall brand presentation and supporting in-store sales across multiple product lines. Promotional visuals contributed to a 30% lift in foot traffic during campaign periods.
