Designed customer-facing marketing and product assets across print and in-store touchpoints, ensuring consistent brand standards, clear hierarchy, and fast iteration. This work supported cohesive brand experiences across multiple moments in the customer journey.

Designed repeatable visual systems for an Instagram launch campaign, enabling consistent messaging and efficient content rollout. Focused on scalable layouts that supported brand recognition and campaign clarity from day one.

Designed multi-channel visual assets for SPARK, a large-scale marketing event, supporting social promotion and on-site signage. Ensured consistent branding and visual clarity across digital and physical campaign touchpoints under tight timelines.

Established a cohesive brand identity system for Nook Needs, defining typography, color, and layout standards to support scalable marketing execution. Applied the system across digital assets to ensure consistency as the brand grew.

Designed structured web and digital marketing layouts focused on hierarchy, usability, and conversion clarity. Created brand-aligned designs that supported product discovery and guided users through clear, intentional flows.

Built reusable InDesign templates to support high-volume holiday card production across multiple sizes and formats. Designed production-ready systems that enabled efficient workflows, consistent output, and rapid turnaround at scale.